I build the connective tissue between marketing, sales, and product — translating executive vision into AI-augmented systems that move pipeline, not just dashboards.
AI should sit where the work actually happens, with real human judgment shaping what good output looks like.
My approach has evolved from using AI to produce things for me, to building AI tools that teams use independently, to designing AI systems that feed other systems. The principle behind all of it stays the same: the tool is only as valuable as the decisions it helps real people make faster — and how it helps the bottom line.
I've spent 14+ years rebuilding revenue motions across SaaS, eCommerce, education, and CPG. I've migrated CRMs, replaced 20-year tech stacks, launched DTC storefronts in under 90 days, and built custom GPTs that landed enterprise deals on day one. The work isn't about the tools — it's about what becomes possible when the right ones are wired together with intent.
I joined a $400M company supporting marketing, sales, and customer success through a brand-new product launch on a $30M sister brand. No website. No content library. No shared understanding of our target industries. So I built the team I couldn't hire — out of AI.
A custom GPT trained on our ICP, industry, and brand voice — connected to HubSpot via API so it pulled live account data into whatever a rep was writing. On first use, it learned each rep's communication style so the output sounded like them, inside our brand guidelines.
A Lovable agent that aggregated WARN Act filings, bankruptcy data, and live market intel — pushing prioritized targets into the CRM. One data source, multiple revenue motions: sales signals, recruiting pipeline, and competitive displacement plays that ran themselves.
Full Salesforce-to-HubSpot migration. 76% churn reduction, 86% increase in new deals, 50 hours/month saved by sales.
Read the case study19% of closed-won revenue sourced directly from ZoomInfo. BDR/CSM ramp time dropped from months to days.
View customer storyCross-system workflow connecting PandaDoc and HubSpot to eliminate manual handoffs in contract-to-close.
Read case studyRecognized for building the systems and AI workflows that turned RevOps from a cost center into the company's growth engine.
Read the featureReal-world examples of using AI to improve customer experience and drive revenue growth — from the trenches at ResellerRatings.
Listen to episodeConversation on building revenue operations that scale through automation, not headcount — and where to draw the line.
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